ICO PR Stunt Turns Tragic after Guide Dies Scaling Mt. Everest

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A promotional stunt for a Ukranian startup’s upcoming initial coin offering (ICO) turned tragic after a sherpa reportedly died while helping a group of climbers hide a cryptocurrency wallet at the summit of Mt. Everest. According to FT Alphaville, social networking startup ASKfm sponsored a promotion to hide a Ledger wallet containing 500,000 ASKfm tokens … Continued

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